Importance Of Video Marketing In 2018

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Technology changes the people today. It changed not only the human lifestyle but also the whole world. Technology and upcoming trends gave new life and opportunities to each and every sector in the world. One among them is the marketing sector. The online world especially social channels have a major role in marketing strategy. Internet became the hero in video marketing.

Today people like to watch the video rather than to read. They depend on videos to know about new products. That helps them to easily and simply understand about the products. They found hard and feel difficulty in the reading process. It is sure that the coming days are for videos , increasing rate for youtube and its adds is the best video marketing examples. Now let’s go through some of the important  video marketing trends in 2018

Videos promote marketing

The difficult part of marketing strategy is the promotion strategy. Videos help you to simplify your difficult task. Videos have an unavoidable role in marketing. The main video marketing benefit is it will help us to increase our conversion and sales. The only thing you want to keep in mind before adding product video is…. the video must show all characteristics of your brand then only it will reach the people.

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The product video should show all its function and feature then only it will catch consumers attention, this is how we do video marketing. I know making a video is not a simple task, it is very difficult and time-consuming but its result on marketing is something you can’t imagine. Hard work reaches you to success. Video perfection does not matter, you want to concentrate its content side it means the video completely tell about the particular product of given brand by using catching visuals and try to avoid the text or reading format.

Video increases capital

I think you guys are very familiar with this topic. In this online world getting money through internet became a common process. People depending more on youtube for this, uploading useful videos on social media and getting money through clicks, share and go on.

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This same criterion can be used in our video marketing strategies for the publicity of our product. It will provide good ROI ( return on investment).  Now the video editing tools are constantly modifying and becoming more affordable and it will help to build more creative and fully product depended video with less cost. Posting and boosting product video through social channels will increase your brand publicity without giving much harm to your budget.

Trust shows Everything

Trust is the base of our life and everything in the world. It has a major role in marketing field too. Customer trust is the backbone of every marketing and we can’t build it easily. Without that, we can’t survive in this competitive world.

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I am coming to say that the video content can easily build trust over product among the customers. Because people are focusing on ignition more than content, in order to catch their attention and trust we must give them what they need. Video is a good option for attracting customers and ignite their emotions. Effective video can build trust among customers. Work on it and stop the selling process and allow the customers to come to you for your brand.

Videos and Social Channels

Everyone knows about the role of videos in Social channels.  Posting videos about brands on social channels are the cheapest and highly effective way to catch customer attention, trust and promoting brand products. Youtube is one of the best video marketing platform to engage the audience through the different mode of videos like explainer videos, video tutorials, testimonials etc. Studies show that day by day the number of viewers of youtube increasing.

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Now people depending more on video for information because even a less educated people can understand easily about new things without giving that much explanation. So the role of videos in marketing is becoming an essential factor. Other social channels like Facebook, Instagram, Twitter etc have its own important role in video marketing field. Facebook lives to help us to know the customer’s opinion as soon as possible through comments. Today people are more concentrated on stories that post because video in stories takes less time than others. Instagram stories is a  proven marketing tool for brands and this will give huge result when we handled it strategically. Another social platform used to share video content is Twitter.The brands upload teaser, announcement, advertisement, promotional and user-based eye-catching content as twitter videos because it feeds have the fastest scroll.

Video and mobile go hand in hand

Mobile has major role in the online world. Now people spending more time on social media through mobiles especially for watching videos. They are depending more on mobiles rather than TV or PC because they are portable and get more privacy( increase personal experience).

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Studies show that mobile video consumption (Youtube) rises about 100% every year. When the smartphone users increase the video audience also increases.  So start to upload eye-catching videos of your brand in the social media and be more sensitive to the personal experience people have on their smartphones. Don’t lose the chance your future is in their CLICKS

In addition, there are different forms of videos like vertical videos, live videos, animated videos etc that give us diverse experiences. More interesting among them is 360 degrees videos which give a real-time experience to users

Animated videos in video marketing

The important aim of video marketing is to attract people by creating eye-catching video content of brands. For that, the video content must be more meaningful which means it must tell all its advantages through the video at a small time. It’s not an easy task. Some usage of products maybe we can’t explain by using real-world experience through video.

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Animated video is an appropriate solution for this, it will take the audience to the imaginery world and understand about the product or brand in a most attractive way. The major benefit of animated videos is it can convert a difficult concept to more easiest, simplest and interesting concept to users through animations.

Video energizes Social shares

Social channels are the best and less expensive marketing process for promoting brands. When we post video content about our brand on social channels, it only worthful if customers were accepted and share it on other channels. So that it will reach more customer through a simple click. For this, we want to make our brand video more attractive then only the customers react to it.

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When we did our work perfectly and usefully, automatically the customers will accept and share with their friends. Hence without any work from our side, our brand promotion take place…….. So the video marketers create any fun entertaining videos to encourage social shares, the people surely share their emotions. Actually, emotions are not exactly ROI but it increases traffic to your site through social shares. So don’t forget to add Share Buttons to Your Video content while you post it.

Money for video promotion

It is one of the video marketing tips that using more in today’s marketing strategy. Never think it is very expensive…when compared with its result the money not a matter. By giving money to Google, you are promoting your brand in a high manner.

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  We can make partnership with social medias like  YouTubers and other influencers to boost our content marketing. Paid and sponsored videos will help to increase the ROI only if we pay attention to the audience and campaign settings because the successful promotional campaign will drive the right people to our content and increase our sales.

World getting more digitalized today. To survive this competitive world is not a simple task. Always go with technology and trends. By going through above points hope you understand the role of video marketing in today marketing field. Try to utilize it in your marketing strategy and highlight your brands. Are you still thinking about your brand promotion through video marketing ….Don’t worry we have ColorMean is one of the top branding and web design agency in Dubai offering various kinds of services including website creation, video marketing, email marketing etc. contact us now to know more details.

 

 

 

 

How To Boost Conversion Rate To Your Website Using Images

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The world changed a lot….Everything here is related to the internet. Today we are living in ‘want it now ‘ world. No one has time for anything. All are depending on online service for their needs because it gave him the thing that he needs through a simple click with short time. Increasing number of e-commerce websites is the best example for people affection towards online service.

Website has a crucial role in shopping behavior of today society. They depending e-commerce websites like Amazon, E-tailor Souq etc. for most of their shopping. The role of images in those websites is unavoidable.  Don’t you know why images are important in websites? …Because we people always like to know about the product’s  visually more than through the bundle of words while doing online shopping. Contentful images in webpage have the skill to increase customers and conversion rate. Let’s have a look, in which all ways the images boost the conversion rate of websites

Role of Emotions

In order to impress customers, you have to add images that show emotions. Because the positive images give positive emotions for customers then only they choose your website for shopping. Today most of them giving priority to emotional reason while shopping.

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The emotions of the images is an essential factor to catch people attention towards your website.  So be sure that your e-commerce website shows the images with emotions that really suited for your products. Emotions may be a simple smile or gestures but it is very effective and surely work it.

Mascot-Give uniqueness

Don’t you know what is Mascot? Mascot is any person, animal, or object that represent a group with a common public identity. I think you are still confused ….don’t worry I will tell you through some examples like  monkey image in Mailchimp, a robotic image in seomoz.org etc…now you are clear by watching these images,  isn’t?

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Images help you to understand the theme fastly and easily than the hard words…that is why we use mascot for our websites to make it more attractive and user-friendly. This types of mascot give the websites a unique identity that will positively affect the publicity of websites. I think now you understood the importance of images in advertising.’ Reach the product to customers’ is not a simple task.

Images with Human touch

The main aim of your website to catch human attention. For that, you want to give more priority to your customers on your website through your product images. For example, if your website is about textiles….shows the images of human by wearing it instead of the picture of a bundle of dresses.  The images of human will attract them more than the collection.

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Try to add images to your website by including human presence with your product. That will increase the conversion rate of your website.

Think Always different!

People always need something different, their likes and trends varying day by day. So in order to follow and impress them, we want to invent something very different. From an e-commerce website, we want to give them not exactly but almost a touch and feel shopping experience.

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For the real feel, you want to use images that customer can spin around – 360 degree by using advanced “dynamic image technology” on the website. By this method, customer can imagine how the product will look for them and they can buy them happily. This conversion images will make your website more impressive and provide a different experience for customers.

High-Quality Images

Images with high quality will more user-friendly than other. Because customers always suffer from zoom in and out process for checking product details. Customers always reject the website that gives them a difficult experience. So provide full-size images for your customers to know about the product without any difficulties.

Don’t forget to include clickable thumbnails for easy selection and navigation for your images that give shoppers an interesting and effective purchasing experience. Don’t let them go away from you…. because you have no existence without them and don’t forget to boost mobile images because smartphone users increasing day by day.

Products Attentions are a Must

We add many features like color, correct dimensions to our website images for making them more impressive……..but  it is worthless when that image does not give any attention to the website products. The main target of an e-commerce website to sell their products. So products attention is a must factor for the images.

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As we said before, human touch in images will attract the humans but in order to sell the product, it must be interactive which means it should interact with the product then only the customers will buy it.

Product Images and Search window

Today people are finding difficult to’ Read and Understand ‘process.  They have always interest to find a   visual treat for their new information (images, videos). When they unknown about a thing, suddenly they googling for the images not for the brief description . Because that single image helps them to understand the product deeply rather than the group of words.

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It is essential to include product images in search window so that the customers can easily, simply and fastly understand about the unknown products. It will increase the conversion rate of your websites. Because now people always like to follow with ‘ Easy and Simple’ criteria….

Customers is Everything

To succeed today, you want to always think about customers,  what they like? what do they need? which type of product do they prefer? like that…….because your existence is in their hand. Forgot all your ego clash and give importance to the customers. Provide them resonate images, relevant images that connect them more to your product. Then only they will support your website.

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You should observe them always for your survival in this competitive world. Becuase they never think about your growth ……..you are not a matter for them. They only buy what they like……… so always keep in mind that customers are tressure for you.

Hope you understood about the importance of images in web design. So…Give powerful images of your product through your websites and maximize conversion rate. Don’t be confused …just go ahead and enjoy……no dought…It will works..

Do you wish to know more about website images?… Approach ColorMean is one of the leading creative web design company in Dubai We can help you in creating impressive website images and fulfill your wish by increasing website conversion rate. Contact us now to know more about our services.

 

 

Everything You Need To Know About Material Design

Everything you need to know about material design

Material design gave a new signature in designing world. It gifted a new opening and creative sector for web designers and developers. Material design is a real living document that is accessible to the public. The documentation is updated regularly. Hence the improvements or modifications happen in its scope and technology can be reflected fastly. In fact, many websites have already applied Material Design on their website to make more attractive.

Let’s go through some important points that we must know about material design in web designing to build an eye-catching website.

Material Design

Material Design is one of the web design language established by Google in 2014.  By definition, Material Design is a kind of formula for the ideal user interface (UI) that rise from different user experience studies of Google. It is exactly not a framework or programming language, just a very detailed set of rules and patterns for creating a good UI. Rules and pattern have been framed, for example, color use, fonts, responsiveness, and so on.

Material design has some principles to formulate the design easily than to implement. And it has some specific goals that make us to think more about the design and its modifications.

Material design Goals

  • Give visitors a perfect visualization from your website by understanding how a newly-designed material will impact life-cycle product achievements . And also its true value from the aspect of a user or product designer.
  • The main goal is to create a model that everyone can understand and enables a unified experience on various platforms and sizes, In spite of the device.

Material Design Principles

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  • ‘Material’ in Material Design

In order to make a website using material design, firstly you want to understand the main material essential to make that design. Material design is completely about design which helps to make designs resemble the real world. It does not mean that you want to build a 101% realistic visuals of a given element, it only means and needs to convey the idea of “material” to the user.

In material design, the main objective you want to keep in mind that to deliver almost same hierarchy of given elements by using an absolute minimum of material design tools (shadows, shades, etc) through the website.

  • Bold, graphic, intentional

Bold, graphic and intentional are the three essential principles of material design. These three principles will give life to the design and also raise its hierarchy, meaning and focus.

Material Design doesn’t get to utilize many design tools and stylistic features because it is a minimalist type of design. So the web designers want to work around this limitation. So the perfect utilization of this principle like Measured color choices, edge-to-edge imagery, large-scale typography, and intentional white space can overcome all their restrictions and make a bold and graphic interface that immerse the user in the experience.

  • Make Motion  Authentic

Motion has a major role in designing. Motion provide breath to designs. When you decide to give motion to your designs, give an effect that we see it in the real world. Eliminate the fake motion which gives meaningless effect.

When your motion will develop the interface and make it more acceptable to the user then it is said to be an authentic motion.

  • Make everything Responsive

Our work only becomes worthful if it completely accessible and understandable by users. Otherwise, it should be a waste of time and energy. A good material design always supportive to users from its start to end process without any obstacles. For this, our design should be more responsive. Now it is not a difficult task for web designers because we have got much of the scaffolding already built in modern frameworks.

Material and Flat Designs

Material and Flat designs are almost similar design but slight changes in skeuomorphism ( a design principle in which design hints are taken from the physical world).

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Flat design is a design exposed down to the basics. It neglects the stylistic features that give it the appearance of 3D, like gradients, drop shadows etc. It’s concentrate only on the interaction of icons, typography, and color. In addition, it speeds up the loading times and provides high or low-resolution screens, leading to a more consistent user experience. Hence, it makes things much easier and simpler for users and also for designers.

Material design is a set of design standards developed by Google and has countless unique and interesting features. Basically, it attaches a little skeuomorphism back into flat design, creating the impression of a bunch of 2D planes.  While, the 3D  arrangement of Material Design makes programs easier for interaction (eg; drop-shadows are used to indicate layer arrangement).

Actually, Both are using the same clean and minimal visuals. But, we use flat designs only when we focus more on user-friendliness while designing a site and  material design uses when you build a more attractive site with animations.

Material Design  Color and Typography

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Color is an essential element in web designing. Bold and bright colors provide more attraction to the design and easily catch visitors attention. The color tool helps to share, create and apply color palettes to material design UI, as well as calculate the availability level of color combination.  The use of sharp color contrast makes the color concepts of Material Design interesting.

Typographic scale in Material design is a definite set of type sizes that work well together along with the layout grid. These sizes and styles balance content proportion and reading comfort under typical use cases. Roboto and Noto are the standard typefaces use on Android and chrome where robot for Android and Noto for all languages on Chrome

Layout and Design

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Layouts in Material design is guide by print design concepts.  It adopts tools from the field of print design, especially like baseline grids and structural templates. Furthermore, it encourage the consistency across environments by repeating visual elements, structural grids, and spacing across platforms and sizes of screen.  Also, these layouts scales are appropriate to any screen size, which makes the process of building scalable apps more simple.

Material Design Components

Material design is influence by print-based design components  and each of these components have detail explanation. Now let’s go through some of the most common material design components

Text fields – determine the type of characterized in the field

Tabs – helps easily explore between apps and sites

Menus  – used to choose a discrete action or option

Lists – present data, like texts and images and enhance them for reading.

Sliders – used to select a value from a series of values

Dividers – It divides content into page layouts and lists

Cards- an introduction to more information

Dialogs – its content ranges from text or UI control

This is how downloadable components look like(plus.google.com)

In addition, Material design Icons Library is helping to make Material design system more user-friendly and designing website more attractive and simple. Because icons in material design are simple, modern and friendly.  Furthermore, these icons are advanced for wonderful display on all common platforms and display decisions. The full set of material design icons in the Material Icons Library shown below

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Usability, Interaction, and Accessibility

Now,  Material design is very familiar and is easily available in the today market. Accessibility, interaction, and usability are the main factors for the success of any product. Without those factors, the product is valueless, because….. How does it move in the market? How does the consumer know about that? , how we sell it? Finally, how we get money?……. Web designers don’t get upset about thinking answers to this question.

Variety design patterns available in the Material Design documentation, help the web developers or designers to overcome all their problems and also get solutions that help to  improve interaction, usability, and accessibility. Also the properties of material design very helpful for designers to create an eye-catching website. Many of its interaction and usability ideas make them think more creatively and help to think about things from different angles so that he can make his design more realistic.

Material Design documentation opens eyes of designers and to think creatively. Most of all  its properties and features are never to be ignored. Actually,  availability of design allows users of all abilities to interact, understand, and use your UI successfully.

Resources for Material Design

Material Design has an unavoidable role in web designing. It became the best friend for web designers within a short span of time. The guideline for material design seem to be little tough but we cant avoid it because it is something which is extraordinary. It helps designers to build beautiful websites.

The branch of Material design is still expanding. Never think it is in the final development stage. Nowadays various Material Design Resources are available on Google and we can download it. Some of the resources  which help us to know more about Material Design are

Layout Templates

Material Color Swatches

Color palettes for Android, iOS, and Web

System Icons Material Design (PNG & Sketch)

Material Icons Pack (435 in SVG & Sketch)

I listed very few here you can take more from the internet. By using all resources try to introduce material design in your apps. Just learn it, then try it and feel the artistry.

Examples of material design Apps

Today various types of material design examples( both on websites and mobiles)  are available  in the market. Some of them are shown below

RumChata

It is a good example of material design website. RumChata provide s a wonderful user experience that nearly same as real-world experience. it looks colorful but seems like to be spontaneous at the very first view.

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DropBox Business

DropBox Business is another example of material design website used in the early stage. It helps us to reduce our workload. Also, It provides advanced security and sharing controls and other features too. While, the color palette used on this website make it more attractive to visitors.

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Codepen

This material design website is very helpful for front-end developers and engineers. Here we can see the different examples of material design from the front end of the website. In addition, it possible to see the underlying CSS, HTML, as well as JavaScript which are use to create the design.

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Housing

Housing is a good example of Material Design in the mobile app. It is used mainly for the card-based layout and depth. It is visually attractive so it can catch visitors attention easily and it is very user-friendly.

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Facebook Live

One of the best material design android used in mobile is Facebook live’s Android application. It is very minimal and uses the shadowing effect to make it more impressive to users. Also It uses the key aspects of Material design like animation interaction design and iconography.

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In addition to this, some of the Third Party Apps for Material Design that are in congruence with Android design provided by Google are

Action Launcher 3

Action Launcher 3 will instinctually customize the colors and backgrounds of the folders. Furthermore, the latest version of the app includes ideas with Material Design transitions and animations, making for an efficient, impressive and give most user-friendly home screen for your phone.

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Cabinet

Cabinet was one of the first apps which available officially by applying  Google’s new design directives which are launch before Android Lollipop. We can easily access the files and also download freely from play store now.

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FeedlyReader

Feedly Reader is one of the most popular RSS  reader for Android  and it has an attractive customizable color palette based on the Material Design themes. Also It is freely available and consists of a spartan interface,  offline caching, pull-to-refresh and quick sharing to other services. Furthermore, it contains all the feature that look for in a feed reader.

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Conclusion

Now we are living in ‘Want it Now’ world. Here technology and trends are moving fast and no one has time to look others. So if you want to do something for yourself, Don’t wait for anyone.  Look around, the solution is in front of you. You can realize your dream, the thing you want to do is live in reality and utilize the resource perfectly, work on it hard and the success is in your hand.

I coming to say that,  if you want to design an material design app for yourself …. utilize the resource present at your fingertip and made something creatively. Maybe the first attempt will be a failure, but do not lose your hope….work on it ….create it……an amazing website for yourself. Go ahead and Enjoy

Hey guys, are you still  confused about material design for your website? We have professionals to help you with. We are ColorMean Creative Studios, one among the leading web design agency in Dubai. Do Contact us today for further details about our services.