Importance Of Video Marketing In 2018

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Technology changes the people today. It changed not only the human lifestyle but also the whole world. Technology and upcoming trends gave new life and opportunities to each and every sector in the world. One among them is the marketing sector. The online world especially social channels have a major role in marketing strategy. Internet became the hero in video marketing.

Today people like to watch the video rather than to read. They depend on videos to know about new products. That helps them to easily and simply understand about the products. They found hard and feel difficulty in the reading process. It is sure that the coming days are for videos , increasing rate for youtube and its adds is the best video marketing examples. Now let’s go through some of the important  video marketing trends in 2018

Videos promote marketing

The difficult part of marketing strategy is the promotion strategy. Videos help you to simplify your difficult task. Videos have an unavoidable role in marketing. The main video marketing benefit is it will help us to increase our conversion and sales. The only thing you want to keep in mind before adding product video is…. the video must show all characteristics of your brand then only it will reach the people.

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The product video should show all its function and feature then only it will catch consumers attention, this is how we do video marketing. I know making a video is not a simple task, it is very difficult and time-consuming but its result on marketing is something you can’t imagine. Hard work reaches you to success. Video perfection does not matter, you want to concentrate its content side it means the video completely tell about the particular product of given brand by using catching visuals and try to avoid the text or reading format.

Video increases capital

I think you guys are very familiar with this topic. In this online world getting money through internet became a common process. People depending more on youtube for this, uploading useful videos on social media and getting money through clicks, share and go on.

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This same criterion can be used in our video marketing strategies for the publicity of our product. It will provide good ROI ( return on investment).  Now the video editing tools are constantly modifying and becoming more affordable and it will help to build more creative and fully product depended video with less cost. Posting and boosting product video through social channels will increase your brand publicity without giving much harm to your budget.

Trust shows Everything

Trust is the base of our life and everything in the world. It has a major role in marketing field too. Customer trust is the backbone of every marketing and we can’t build it easily. Without that, we can’t survive in this competitive world.

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I am coming to say that the video content can easily build trust over product among the customers. Because people are focusing on ignition more than content, in order to catch their attention and trust we must give them what they need. Video is a good option for attracting customers and ignite their emotions. Effective video can build trust among customers. Work on it and stop the selling process and allow the customers to come to you for your brand.

Videos and Social Channels

Everyone knows about the role of videos in Social channels.  Posting videos about brands on social channels are the cheapest and highly effective way to catch customer attention, trust and promoting brand products. Youtube is one of the best video marketing platform to engage the audience through the different mode of videos like explainer videos, video tutorials, testimonials etc. Studies show that day by day the number of viewers of youtube increasing.

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Now people depending more on video for information because even a less educated people can understand easily about new things without giving that much explanation. So the role of videos in marketing is becoming an essential factor. Other social channels like Facebook, Instagram, Twitter etc have its own important role in video marketing field. Facebook lives to help us to know the customer’s opinion as soon as possible through comments. Today people are more concentrated on stories that post because video in stories takes less time than others. Instagram stories is a  proven marketing tool for brands and this will give huge result when we handled it strategically. Another social platform used to share video content is Twitter.The brands upload teaser, announcement, advertisement, promotional and user-based eye-catching content as twitter videos because it feeds have the fastest scroll.

Video and mobile go hand in hand

Mobile has major role in the online world. Now people spending more time on social media through mobiles especially for watching videos. They are depending more on mobiles rather than TV or PC because they are portable and get more privacy( increase personal experience).

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Studies show that mobile video consumption (Youtube) rises about 100% every year. When the smartphone users increase the video audience also increases.  So start to upload eye-catching videos of your brand in the social media and be more sensitive to the personal experience people have on their smartphones. Don’t lose the chance your future is in their CLICKS

In addition, there are different forms of videos like vertical videos, live videos, animated videos etc that give us diverse experiences. More interesting among them is 360 degrees videos which give a real-time experience to users

Animated videos in video marketing

The important aim of video marketing is to attract people by creating eye-catching video content of brands. For that, the video content must be more meaningful which means it must tell all its advantages through the video at a small time. It’s not an easy task. Some usage of products maybe we can’t explain by using real-world experience through video.

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Animated video is an appropriate solution for this, it will take the audience to the imaginery world and understand about the product or brand in a most attractive way. The major benefit of animated videos is it can convert a difficult concept to more easiest, simplest and interesting concept to users through animations.

Video energizes Social shares

Social channels are the best and less expensive marketing process for promoting brands. When we post video content about our brand on social channels, it only worthful if customers were accepted and share it on other channels. So that it will reach more customer through a simple click. For this, we want to make our brand video more attractive then only the customers react to it.

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When we did our work perfectly and usefully, automatically the customers will accept and share with their friends. Hence without any work from our side, our brand promotion take place…….. So the video marketers create any fun entertaining videos to encourage social shares, the people surely share their emotions. Actually, emotions are not exactly ROI but it increases traffic to your site through social shares. So don’t forget to add Share Buttons to Your Video content while you post it.

Money for video promotion

It is one of the video marketing tips that using more in today’s marketing strategy. Never think it is very expensive…when compared with its result the money not a matter. By giving money to Google, you are promoting your brand in a high manner.

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  We can make partnership with social medias like  YouTubers and other influencers to boost our content marketing. Paid and sponsored videos will help to increase the ROI only if we pay attention to the audience and campaign settings because the successful promotional campaign will drive the right people to our content and increase our sales.

World getting more digitalized today. To survive this competitive world is not a simple task. Always go with technology and trends. By going through above points hope you understand the role of video marketing in today marketing field. Try to utilize it in your marketing strategy and highlight your brands. Are you still thinking about your brand promotion through video marketing ….Don’t worry we have ColorMean is one of the top branding and web design agency in Dubai offering various kinds of services including website creation, video marketing, email marketing etc. contact us now to know more details.

 

 

 

 

How To Boost Conversion Rate To Your Website Using Images

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The world changed a lot….Everything here is related to the internet. Today we are living in ‘want it now ‘ world. No one has time for anything. All are depending on online service for their needs because it gave him the thing that he needs through a simple click with short time. Increasing number of e-commerce websites is the best example for people affection towards online service.

Website has a crucial role in shopping behavior of today society. They depending e-commerce websites like Amazon, E-tailor Souq etc. for most of their shopping. The role of images in those websites is unavoidable.  Don’t you know why images are important in websites? …Because we people always like to know about the product’s  visually more than through the bundle of words while doing online shopping. Contentful images in webpage have the skill to increase customers and conversion rate. Let’s have a look, in which all ways the images boost the conversion rate of websites

Role of Emotions

In order to impress customers, you have to add images that show emotions. Because the positive images give positive emotions for customers then only they choose your website for shopping. Today most of them giving priority to emotional reason while shopping.

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The emotions of the images is an essential factor to catch people attention towards your website.  So be sure that your e-commerce website shows the images with emotions that really suited for your products. Emotions may be a simple smile or gestures but it is very effective and surely work it.

Mascot-Give uniqueness

Don’t you know what is Mascot? Mascot is any person, animal, or object that represent a group with a common public identity. I think you are still confused ….don’t worry I will tell you through some examples like  monkey image in Mailchimp, a robotic image in seomoz.org etc…now you are clear by watching these images,  isn’t?

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Images help you to understand the theme fastly and easily than the hard words…that is why we use mascot for our websites to make it more attractive and user-friendly. This types of mascot give the websites a unique identity that will positively affect the publicity of websites. I think now you understood the importance of images in advertising.’ Reach the product to customers’ is not a simple task.

Images with Human touch

The main aim of your website to catch human attention. For that, you want to give more priority to your customers on your website through your product images. For example, if your website is about textiles….shows the images of human by wearing it instead of the picture of a bundle of dresses.  The images of human will attract them more than the collection.

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Try to add images to your website by including human presence with your product. That will increase the conversion rate of your website.

Think Always different!

People always need something different, their likes and trends varying day by day. So in order to follow and impress them, we want to invent something very different. From an e-commerce website, we want to give them not exactly but almost a touch and feel shopping experience.

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For the real feel, you want to use images that customer can spin around – 360 degree by using advanced “dynamic image technology” on the website. By this method, customer can imagine how the product will look for them and they can buy them happily. This conversion images will make your website more impressive and provide a different experience for customers.

High-Quality Images

Images with high quality will more user-friendly than other. Because customers always suffer from zoom in and out process for checking product details. Customers always reject the website that gives them a difficult experience. So provide full-size images for your customers to know about the product without any difficulties.

Don’t forget to include clickable thumbnails for easy selection and navigation for your images that give shoppers an interesting and effective purchasing experience. Don’t let them go away from you…. because you have no existence without them and don’t forget to boost mobile images because smartphone users increasing day by day.

Products Attentions are a Must

We add many features like color, correct dimensions to our website images for making them more impressive……..but  it is worthless when that image does not give any attention to the website products. The main target of an e-commerce website to sell their products. So products attention is a must factor for the images.

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As we said before, human touch in images will attract the humans but in order to sell the product, it must be interactive which means it should interact with the product then only the customers will buy it.

Product Images and Search window

Today people are finding difficult to’ Read and Understand ‘process.  They have always interest to find a   visual treat for their new information (images, videos). When they unknown about a thing, suddenly they googling for the images not for the brief description . Because that single image helps them to understand the product deeply rather than the group of words.

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It is essential to include product images in search window so that the customers can easily, simply and fastly understand about the unknown products. It will increase the conversion rate of your websites. Because now people always like to follow with ‘ Easy and Simple’ criteria….

Customers is Everything

To succeed today, you want to always think about customers,  what they like? what do they need? which type of product do they prefer? like that…….because your existence is in their hand. Forgot all your ego clash and give importance to the customers. Provide them resonate images, relevant images that connect them more to your product. Then only they will support your website.

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You should observe them always for your survival in this competitive world. Becuase they never think about your growth ……..you are not a matter for them. They only buy what they like……… so always keep in mind that customers are tressure for you.

Hope you understood about the importance of images in web design. So…Give powerful images of your product through your websites and maximize conversion rate. Don’t be confused …just go ahead and enjoy……no dought…It will works..

Do you wish to know more about website images?… Approach ColorMean is one of the leading creative web design company in Dubai We can help you in creating impressive website images and fulfill your wish by increasing website conversion rate. Contact us now to know more about our services.

 

 

Digital Marketing Trends To Follow In 2018

digital marketing trends

 

As time pass by we are evolving, so does the technology. The rate of that growth is increased every year. These constant changes have made us adaptable to new trends and now ‘change’ is more like a day-to-day thing. Next year, that change is going to touch new heights in digital marketing. Here are the top digital marketing trends of 2018.

Personalisation

This is the biggest trend that each and every brand is trying to achieve. The urge to create contents which are engaging and customized for each individual is on the rise. The satisfaction of a customer when they are provided with best customer experience is priceless. Lot of companies are now investing in this area. To provide personalization to a customer, you have to know the customer well. There are lot of benefits for personalization. Personalizing messages will enhance user engagement and results in increased quality leads. Personalised sales circle helps in shortening of sales cycle. Sending personalised non-sales messages to customers make them feel you care and are willing to offer value for no financial gain, and increases retention rates. This is a new face of online marketing.

Machine learning

Machine learning is the process of using the massive power and objectivity of computers to determine insights from big data which humans cannot find, and use these data to accurately predict results. It is a combination of statistics, science and computer codes to find out patterns in bulk data. These discovered patterns will be the reference for further decision making of the system. In other words, the machine itself will learn and adapt. This result in low communication cost, as Majority of customers can be kept updated on offers via automatic emails, scheduled social-media posts and online ads. Machine learning helps to pinpoint the right quantity and use the most effective channels for marketing.

Read: How To Grow Your Business With Content Marketing

Mobile and smartphones

In the recent year we all have seen the reports of mobile internet usage surpassing desktop internet usage. Mobile internet usage is reaching out for new heights. In marketing it is very important to know where your customers are. So concentrating in those areas will get you more results. With every year the amount of time people spending online is growing, thanks to the technology they have lot of devices to choose from. This makes it important to decide which mind-set you have to adopt. Because people rely on their phones for all their needs, mobiles are becoming more like an extension of themselves. Every advertisement has to feel like a personal experience. This will help in creating a bond between the customer and the brand which will lead to brand loyalty.

Augmented reality

This is the combination of digital data and real-world interface. A digital projection of information on real time experience. With augmented reality interactivity of online marketing can be transplanted into real world. Lot of brands have already started using this technology. Some examples are virtual fitting rooms used by clothing retailers and furniture stores using this to let customers view how their homes would look like, even before placing the furniture of their choice. This helps them in reducing the physical space of the showroom. Social media companies are planning to add augmented reality into their platforms. This is expected to be the integral part of marketing process in the years to come.

Micro-moments

Micro moments are those moments when a person turns to a device while in need of going somewhere, knowing something, doing something or buying something. These moments are the crucial moments in decision making and they can be influenced. Mobile phones are the key in this approach, because people carry them everywhere they go. Micro moment marketing is the idea of utilizing every micro moment when a customer reaches for his/her device, by providing what he/she needs. People feel more convinced when they feel special and emotionally connected. If these moments are used wisely, marketing opportunities can expand in large scale.

SEO and content marketing integration

These days, how google search used to take place is changing. Now, what you speak is directly transformed into search. This is a great opportunity for industry to learn more about their customer so that they can understand what the customers need and then the content can be analytically and creatively optimized for search. Paid ads industry is one of the biggest rivals of SEO. Pay-per-click is like the smog in front of the view. In the olden days marketers used search engines to drive traffic into their sites. But since google stated displaying search engine result pages, the trend changed. Now the content has to be truly valuable and engaging to readers. SEO and content are converging into a single objective. The process is challenging but the possibilities are enormous as well.

Brand participation in messaging platforms

Studies have shown us messaging platforms are used by more than 2.5 billion people globally. In the years to come we can see brands investing time and money in connecting with customers through messaging platforms. Relying only on social media trends isn’t going to cover the evolving new ways of digital media trends. Offering personalized experiences through messaging applications like WhatsApp and Messenger will influence customers on their terms. Even though a brand is not providing a service of personalized information to a customer, they can still use messaging apps to build brand awareness through entertainment. Another way of accomplishing this is by using a chat bot. It would be a fun experience for the customers. This is a platform for customers to talk back and so brands know what they really want.

Digital transformation

Digital transformation is the change in aspects of human society, present and future shifts in mind, in association with the application of digital technology. It is a journey with multiple goals towards optimization. It aims to bring possibilities and opportunities of latest technology in an innovative way in the future. This is a way of modifying or even creating new business models using digital technologies. Digital transformation makes it possible to understand the changing looks and needs of customers and this can bring the brand into customer’s attention. In other words it can be said as a combination of using every digital possibility available for understanding customers and modifying strategies to provide better service.

2018 is a year for lot of possibilities and surprises to look forward to. In terms of digital advertising and digital marketing, these are the possibilities which are anticipated by the world. While generalizing, there is always room for exceptions. The possibility for anything to appear out of nowhere and top the curve in a blink of an eye can’t be neglected. But for now, to adapt to this fast moving pace, marketers need to consider these rising trends because the potential of the results are endless and larger than imagination.

ColorMean is one of the top digital marketing agency in Dubai offering various kinds of services including seo, smo, ppc, content marketing email marketing etc. Contact colormean now to know more details and to avail our valuable services.

7 Digital marketing strategies to look out in 2017

digital marketing strategies 2017

Digital marketing has been the order of the day. It has been an arena with vast possibilities and opportunities. The digital world has been nothing short of a fairy tale for the marketing platform. It has opened a whole new window to the world. Digital marketing, much like any form of marketing, has been subject to many trends and eras. 2017 is not an exception and the year has opened a couple of new trends. It can pave way for new results in the big, bad business world! There are various ways to get more business through internet. You have to explore all the important trends.

Some trends of 2017 are listed here, once that are too good that you just can’t ignore or not afford to take up on!

  • CONTENT MARKETING

Contents are the most important pieces of an advertisement. When wielded in the right way, content can be the most spectacular element in an advertisement. With brochures, pamphlets, and other elements becoming very popular, content marketing is the new 2017 trend to look out for. Contents that are unique, catchy and marketable are the trend now. Content marketing is said to attract 56% of the audience to a promotion, campaign or ad. Compared to traditional marketing tools, content marketing is said to generate 3 times more leads and audience.

  • SOCIAL MEDIA MARKETING

This has been a rage in few recent years and this is a trend that’s going to be a success mantra in the later half of 2017. This is a sure shot leap into success if you know what media to concentrate on, based on the customers or clients you attract. Once you identify them and go about doing the marketing diligently, success is sure to be by your side. On the lower side, a small move and it can take decades for you to recover as it is the social world, the virtual world that we are dealing with!

  • MOBILE MARKETING

Smartphones are the ‘in’ thing and owning one of the most expensive ones can land you into the category of ‘cool ones’! When mobile is so much important for us, marketing through them is only an obvious option. Mobiles are devices that are going to be with us for a lifelong period. Missing them, when their batteries die or when they stop working, we lose our control. So marketing through them is definitely going to work and is going to be your ‘smart’ move to success. 90% of times spent on our smartphones are spent on different apps. Apps can host your advertisements and you just can’t really ignore them while you are on to the app. this is one of the major areas of concentration on mobile marketing.

  • CHATBOTS IN MARKETING

Bots are suddenly the talk of the town. Bots are technology that can mimic human behavior. Chat bots are increasing becoming famous. Chat bots allow you to chat to a machine about anything regarding a topic and it would reply. You wouldn’t know it is not a human, even for a second. For example, if you have access to a movie bot, you can ask all about the movies running, show times, seat availability etc. if chat bots can be used for marketing, it can revolutionize the way we shop. Instead of aimlessly going through one shop after another, a bot can help you locate your dream – instantly and absolutely glitch-free.

  • ARTIFICIAL INTELLIGENCE

Technology that surpasses human behavior and intelligence are going to be the order of the day. It is going to change how marketing ticks and can ease the manpower contributed into marketing. Digital assistance have been employed by a few big names in technology. This beckons that AI is a trend that is sure to watch out for and it is technology that is here to stay!

  • THE INTERNET OF THINGS

With so many options on the internet and the whole world at your disposal, marketers have a hard time cracking various strategies to put to use all the information that is being given to them. Marketers of today have plenty of platforms to market, making it a wide and risky choice. But the internet takes it and gives you such ripe fruits that you think – ‘it’s worth it!’

  • VIRTUAL REALITY

People all over the world have embraced the Virtual reality. Marketers find it the most attractive strategy. People are more open to these new trends and technologies. So marketers are trying to bring in their products into virtual reality platforms. Product and elements that immerse the viewers inside, giving out a feeling of all reality – that’s what Virtual reality has to offer you. People enjoy it and so they are on to it!

Color Mean Creative Studio is one of the prominent branding agency in Dubai. We are well aware of the digital trends that go rounds every year. So who to turn for help other than the experts? Contact us today for further information.