The logo is the first impression of a company. Logo sets the primary image of a brand. It is upon this logo that people will estimate the company’s standing in the industry, their reputation etc. Logos are designed in a very innovative fashion – one that appeals to anyone of any age group. There are also some logo design rules to follow.
Here are some 2018 modern corporate logo design trends.
There are many digital tools that are used to design logos in today’s world. They have invaded the market of creativity in the last 2 years. The newer digital platforms have very clean brushes and clean outputs that come out from them. the outputs is logo vector designs. Tools of 2018 that are to be used are Photoshop sketch, Procreate, Illustrator Draw etc.
Hyper minimal designs
Somehow whenever things are overdone they become a fail with the masses. Keeping things simple can be the most useful success mantra. When you design a simple logo without much of ornamentation, you are sure that you will be able to revamp it without much of a difficulty as time goes on.
As part of keeping things simple, something that is going to be a sure short are the floral patterns. Florals are going to be next big thing. Florals are minimalistic and give out a fashionable as well as traditional vibe. it also influences the 208 logo color trends. Florals can be dressed up or dressed down. They also are very feminine and have a very positive image to it. Anything floral can very well brighten up any drab, sad day.
Shadow breaks are the trend of logos as of 2018. Shadows break the monotony and they also act as a color shift. Shadow breaks can also be used to make an image of depth. A vision of layers upon layers can be made up by shadow breaks in the right places. If used well shadow breaks can give the logo a very natural 3D affect.
Fade out effects
Fadeout effects just like shadow breaks can be break in monotony of the logo. It also gives a depth and layered affect to the otherwise plain logo. The fade outs are much preferred in a white background. The freshness of white has been used and it is effective too. White backgrounds enhance the fadeout effect and it becomes more profound and beautiful for the logo designs.
Also read: Top 11 Tips About Graphic Designing
Simple overlays are going to be the thing of 2018. Overlays with contrasting colors will be attractive and can lend the logos a 3D effect. These overlays create a depth and can give these logos very different meanings with different colors and contrasting ones used.
When you have circles in the logo you get a sort of closure in it. The concentric circles give you a feel of the layers as well as a safe and closed feeling. It gives out positivity and that is why many logos lately sport concentric circles in them. It is going to be the rage of 018.
Ellipses are a literary tool that denotes etcetera and many more. Ellipses are used in text, verses and poems to denote that the subject discussed in it has a lot more stuff to be discussed. But cannot be done here due to many constraints and due to many internal conflicts. Ellipses lend a deeper meaning to logos and this can be seen in many logos in the coming year.
Many logos will show off bends and curves that resemble a pasta dish. They are sported with the support of highlights and other shadow works that lend a depth to the logo. It actually involves shadows, layering as well as other tools. With a pasta bend a logo can be made 3D, allowing it a personality that goes with the company’s as well as its image.
Warping means distorting any sort of image, line or text. It gives the logo a different perspective and as well as a funky attitude. The warping is used as a popular filter in various camera apps. It is fun and also adds a touch of quirkiness to the logo used. It is a very innovative method and is predicted to be the big trend in coming year 2018.
Logos are the evergreen images of a company. It tells people much more than the company’s identity. You would need a timeless logo to attract people across all age at all the time.
So here we are presenting to you some 2018 corporate logo designs. For logos that transcends time and age, there is ColorMean Creative Studio, One among the leading web design agency in Dubai. Do contact us today for further details about our services.