Top Social Media Marketing Trends That Will Dominate In 2018


Technology and trends keep changing day by day. It fastly reflects on human lifestyle. Nowadays, People spending more time on the internet for their daily habits. They are up to date with the trends. Technology changed not only the human but also the whole world.

Now the marketing strategy totally digitalized. The best social media management apps like TweetDeck (twitter), Hubspot, Facebook etc become a crucial component of successful marketing strategy today. People depending more on the internet (online marketing) for their shopping. The world of Social media marketing totally changes the shopping behavior of common people. Let’s know some of the latest  trends in social media marketing 2018

Content creation and marketing

For social media marketing strategy, content has a major role. Earlier days the companies find a content writer from outside to write content for their social channel.  But the situation totally changed, demands for social media in digitalized marketing increasing day by day. As a result, all companies start to find their own employees to focus on content creation.
Today young consumers shopping their brand products more on online marketing especially through social media. Hence to know the information about each and every product and update according to the changing trends is a very important strategy for social media marketing. Content from Facebook, Instagram other channels about the trends influencing more young consumers. The contents publishing in each channel are different to one another and it is very difficult to catch shoppers attention. So it means that companies have to find experts in the content-creation post to manage their business. Fact shows,  the content is not a nice to have feature in digital marketing, but it is a must to have feature in whole social channel marketing.

Video Content- The Visual experience

Now consumers have more interest to watch a video rather than a reading process that is why they prefer video content to know more about their product. Expert content writers always try to include video content when they writing contents about products through social channels. They know well that video will attract them more rather than the text.

Video content must include brand image and all about the products like its features, functions, how it will be useful for shoppers etc. Otherwise, it will be useless and worthless.  Actually, The Video content must provide a  nice visual experience to customers and should catch their attention.

Also read: How To Use Social Media For Corporate Branding

Content from user-side

The major target of marketers is their consumers and their main aim is user satisfaction. Any product will reach its destination only it contains numerous amount of consumers or followers support to promote their products or brand. In order to know the customer taste (user choice)  many companies are utilizing user-generated content on their social media channels to better attract their followers.

User-generated content means asking directly to users or followers to wear the products(eg- specs, cloth….like wearing materials) and send the image. So that we can select best from the picture sends by the followers and publish in our page by giving importance to the follower who submitted them. It’s a great idea to increase followers because the selected followers will be surprised and tell others to follow the specific company page….in this way we can increase our company reputation.

Stories better than Posts

Publishing stories in social channels like facebook,Instagram etc..became a fashion trend rather than posting content. Marketers and content strategist should utilize this strategy and make customers the hero of the story to promote their brand.

Today people were very busy.  They have no time to read every posting content in their social accounts. But they have the interest to look stories because it should take only a few seconds. So publishing stories in all your social accounts about your products will be an asset to increase your followers.

Build Partnerships

The brand partnership is one of the new social media platforms 2018 use to catch user attention and increase followers. It is less expensive and an effective customer engagement strategy. Before implementing brand partnership we want to keep in mind that the user whom we are select for partnership should contain a bright message and a large number of followers and effectively attract the community they post in. Then only we can improve our reputation and promote our brand through them…Actually, through partnership, we are trying to utilize partner followers to get part with our brand growth.

Live content-A real-time fantasy

Live content is a best attractive social media trends for business  to catch user attention. It is the most fantastic real-time fantasy telecasting to followers. Surely,  It will be a more interesting experience for user to see a live show on real people using their favorite brand.

Live content helps us to get the feedback fastly from the customers through their comments. So it providing a space for the modification and improvements for products and help us to understand what actually our customer needs.

Individual Conversation

Individual Conversation is another tricky content strategy to catch customer attention. It is the conversation that making with our followers through comments on content posting on social channels.

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Communicating individually make user feel that they are special to us. It makes them get motivated about our brand and also effectively impress with our content. It is the best way to create brand loyalty and to convert followers into payable customers.

Follow up

You always follow up your followers in each second through all your social accounts then only you can survive this digitalized world. Day by day customers trends, their needs, taste all are changing….so it is important that we want to follow them in our every breath to succeed today.


Maybe Follow up be a simple task for marketers and content strategist because now there are many techniques available on social media to measure which posts receive the most engagement like Instagram analytics tool. But when you take it in a lazy task it will badly affect all your Social media marketing strategy.

Social channels are the hero in Digitalized marketing story. Utilize the above mentioned digital media trends 2018 in most effective way to build your Social media marketing. It is the simplest and easiest way to increase your customers and income without giving much pressure to your budget.

Color Mean Creative Studios, a leading digital marketing agency in Dubai can surely strategize your social media marketing entry! Do contact us today for further details about our services.

How To Use Social Media For Corporate Branding

social media for corporate branding

Marketing strategies are used to boost the company’s online visibility and revenue. They want more clicks, likes and would want to create a positive environment for the users and clients. The social media presence influences when making a purchase decisions. Most famous brands are very important and very meticulous with their social media branding strategies. Building personal connections works really fine when you have a very active social media presence.

Find the right groups

Some top brands on social media does this very often. Groups are a very good way to connect with your industry. But industry groups will most probably already be crowded with your rivals. So finding an ingenious way to make sure you are part of groups and not left out is the key to an active social presence. If you can find groups that you can identify with your industry, you can build certain relationships with them and also create an authority with your personal brand.

Keep the image consistent

Some of the best brands from the world do use this tip very seriously. Across all the social media sites, one should be careful to have maintained the same image throughout. Clients may look you up through a number of social media sites as well as other platforms. In this scenario, having a wavering or rather confusing image can be a hit to your credibility.  You can easily damage an otherwise clean reputation with an unauthorised image or an image that is not of the brand you are associated with.

Engage regularly

Building up a brand takes time, effort and a lot of hardwork. For an ideally successful business, you must be ideally producing content and posing it every day. Building up a successful brand is to be considered a full time job. A tweet once in a week and an Instagram post once in a month wouldn’t do the work you want them to. Focus on 2 or 3 social media that you know your target customers use and then post on them systematically. This is much better than sporadically doing it in a dozen or so social media platforms.

Diversify your content

Posting articles and other resources from the domain of your industry can be very important for your social networking ties. But when it comes to engaging people with your contents, it is best when you at times switch the nature of content. Switching between text, images, videos and gifs can be a variety and can increase the followers of your social media sites. This can be a real steal as followers, likes and shares are the measures of a successful social media presence.

Give as much as you can

If you want your brand to be successful and famous, you should provide our brand with things to be remembered about. Personal connection and a personal touch are very much important when it comes to setting up a brand on your own. Personally reaching out to your customers can be real effective if it is a start-up and when you need to setup a real good reputation or brand name.

Ask questions

Asking questions can generate conversations in your social media pages. Like and shares aren’t enough for a social media platform. It needs to generate conversations. That is when your brand actually gains popularity and visibility in various social media platforms.

Monitor your name

The brand names of the famous companies are always on the monitor. They are monitored for similar keyword usage. The brand names needed to be under constant radar because any promotion in the wrong way can backfire. The keyword and brand name monitoring makes sure that you do not lose out on opportunities.

Social media sites are the talk of the town and setting up a business with a strong base for social media strategies is a very important thing. Taking the social media platform as well as your brand under our wings, Color Mean Creative Studios, a leading web design agency in Dubai can surely strategize your social media entry! Do contact us today for further details about our services.

A Complete Guide On Social Media Marketing

When you define Social media sites, they are one of the most used tools in this internet world. Social media sites are used to be socially active by the teenagers of this age. They are also used by agencies across the world to market and publicize various brands and others. Social media marketing opens up window to various courses based on it for professionally marketing through internet. Companies socialize through these sites with each other and elders too as part of a social strategy. Nowadays everybody are on social media, would want to communicate and market themselves or to get more business through internet. It is in the last century that social media became a fad and a trend too.

In this age when people are very busy for anything, it is social media that connects them all to the world back. Most of the people on this earth use Facebook on a daily basis as they have benefits with it of communication. If Facebook is considered a country it would be the 3rd largest country only after China and India. In such a situation, it is highly recommended that every organization start off their online marketing through these highly popular social media platforms.

A complete guide on social media marketing

Your customers are always online and they interact constantly with their friends, acquaintances etc. They are constantly in search of information, queries, entertainment etc. If your company is not there in the social media to answer them, another company may grab the opportunity which was rightfully yours.

So why does your company want to do social media marketing? A social media site will not be able to make up all of your company’s image, but it will be able to built up on the image that you have created with goodwill and honesty. The social media marketing is just a extension of that image. You can just extend that image in the internet world.

Advantages of a business when it is on a social media are many. Some of them are listed below


The relationships that you build in the virtual world is going to help you in the real world too. You can build a lot of career contacts with social media sites. These relationships can be life saving and it can help you build your business too. These relationships can help your business flourish with their contacts via word of mouth too. When you are really good with what you do,a strong business relationship can strengthen it further for you.


Another great part of a Social Media marketing is feedbacks. It is only through Social media that you get live feedbacks of what you do. Feedback can be both negative or positive and it can impact your business in rather adverse ways too. But feedbacks in general helps you grow as a person and as a business. Incorporating customer feedbacks can work as an early warning system, improve what is not good, develop the business and even help build beta testers for future uses.


Like any aspect in our life, social media cannot thrive alone. It needs other support systems and it needs other systems to back it up to achieve its full utility. The social media contacts and profiles of your business should be integrated in all your marketing tactics as early as its inception. Integrating them can amount to a much larger reach of the business and its services.

So would you like to know how Social Media Marketing works? You need to have a solid plan to make these strategies work. Some tips for the same!

Choose the Social Media Network wisely

There are many social media sites that are free and can be used as a tool for your business’ marketing agenda. Choosing your social media network mainly depends on time, demographics, audience and resources.

Also Read: 7 Digital marketing strategies to look out in 2017

Setting milestones

Many people have written articles about setting milestones but really setting milestones for a target is the easiest way to achieve it. It makes the target easy and seem achievable. Along with the easy way, milestones also keeps the motivation factor on. Milestones never cease to not motivate us. Choose these goals with respect to the current market situation and business acumen.

Set short term objectives

In order to achieve the ultimate target or milestone, you need to build steps to climb up that ladder. These short term objectives are your ladder to the ultimate glory. It also helps you keep check on your timely progress towards your big milestone. With these short term goals in place, you wouldn’t have to wait till the year end to check your progress towards your final goal.

Potential customers and information about them

It is always good to have a fair idea of who your customers are primarily going to be and what they would expect from your business. Once you launch a business or a product, it is always good to do it with the target audience kept in mind. Knowing your client’s likes, dislikes, interests etc can be really profitable when it comes to the business’ point of view. Playing to your strength is a very big strategy but knowing the strength of your competitor can gift you with that edge in your business as well as services.

Resources and budgeting

How much of a giant your company may be at a point of time you will have to work with fixed budget and limited manpower and time. Always try different strategies and then invest on one that you are sure would be beneficial for you as well as your company. There are choices to be spoilt for with regards to social media networks as well as tools used in marketing arena.

Assign positions and roles

It is not just the hard work of one person, marketing is always the result of a combined effort from various kinds of people. So you will have people to do all the roles and can be really sure of your marketing strategy’s success. Jobs can be easily spotted in this way for all the team.

So go on the world is your oyster!

Social media marketing is a giant today. Conquering it is the ultimate step to fame. Marketing through this new way is sure to give you the desired success. Turn your social network into your business’ greatest strength with one among the top web design agency in Dubai, Color Mean Creative Studios. Contact us today for further details.