Things To Consider Before Designing Better CTA’s (Call To Action)



CTA is the abbreviation of ‘call-to-action’. CTA can be a line of text, an image or anything that prompts the viewer to take an action. Just like the name suggests, it is a ‘call’ to take an ‘action’. The most familiar example will be “click here”.

Even though the action is simple, how CTAs should be used is a bit tricky. A website always has multiple kinds of audiences. They could be visitors, leads, customers, promoters, etc. The purpose of each group is different. So to accomplish different goals through different groups, different kind of CTA’s has to be used.

This is achieved through multiple layers of CTAs. A different kind of CTA is used to reach each kind of audience. If CTAs are classified into sections, we can create 8 compartments. They are lead generation, form submission, “read more” button, product or service discovery, social sharing, lead nurturing, close the sale and event promotion.

The main objective of lead generating CTA is to turn visitors to leads. So these have to be placed where it is easy to get noticed by all visitors. Most of the times these are places at the end of blog posts, in sidebars, and sometimes in floating banner.

The phrase used on a call-to-action button is very important. It is based on this word; the next event is going to take place. The event could turn out to be a conversation or a bounce. The intention should be to use the best call-to-action phrases. It should make the viewers understand why they have to click the button. The phrases should be clear and specific as well.

By using different kinds of call-to-action phrases, we can make different impacts on visitors. Some of the most common phrases are start, join, learn, discover, etc. All of these are verbs and they are used to encourage the viewer to convert. By using verbs the viewer gets a feeling that this will be provide them with directions and guidance for what they are looking for. You can find lot of call-to-action word list in the internet but it’s not just about the word, it’s about how the call is marketed.

Another approach in creating call-to-action button is using negative phrases. While using these, CTA’s will appear more honest. This will make the viewer stop and make him think about what he is reading. Negative CTA’s makes use of the viewer’s fear and frustration that he is facing at the moment. They will click on the CTA in hope of finding the solution. Some of the examples for negative phrases are sick, troubled, confused, etc. By using words like you/your and me/my CTAs can be made personal too.

Words which provide incentives are good to hook the viewer. When hooked, they should also be provided with an answer to the question, what benefit do I get from doing this? The idea of urgency can also be conveyed through CTAs. To achieve that words like now, today, ends, etc are used. These will tell the viewer that the offer is a limited period offer and if they want the offer, they have to act right away.

Now, let’s look into some of the best call to action examples. The website ‘Crazy egg’ uses ‘show me my heat map’. This CTA works well because it hits the right notes. It makes the user aware how risk-free is trying out Crazy egg is and it is expressed in simple words too. The website called ‘Less Accounting’ have used the CTA ‘let’s do it!’. A muted color palate is used in the landing page to calm emotions. Even though they are asking to sign up for a free trial of their accounting software, by using ‘let’s do it’, they are actually making it more compelling and exiting.

A good CTA should be able to tell people what to do next. It should contain the same excitement level as the headline or the lead. Back in the old days, people had to be provided with instructions for how to respond. But now, people are comfortable to respond to digital offers. So CTAs can be simplified and simply placed as a button and people are aware of what to do.

There are much more factors which contribute to the effectiveness of a CTA. Placement is a crucial element. The chance for a user to convert at the first view of the website itself is really small. There is no clear cut rule for where the CTA button has to be placed, because that is not how it works. First, the website has to draw the attention of the viewer. This can be done by using compelling headlines, a slider or even a looping video. After attracting the attention, the user has to be filled with interest. By providing more information about your product or your services, it can be achieved. The next step is to make the viewer desire. By offering a discount or presenting new great features, desire can be built. Then comes action. Where the CTA should be placed will depend on these factors, it would make more logical sense if it is placed at the bottom of the page.

As we discussed earlier, size is important. But by size what is actually meant is the relative size and relative spacing of the CTA with the objects around it. Rather than making the button bigger, a balance has to be maintained with size of CTA and white space. Based to this balance, the right color for the CTA can be determined. The color should have good contrast, to pull the viewers’ attention.

An important part which is neglected by most of the websites is ‘post action UX’. This can help you improve your CTAs effectively. While thinking about post action UX, some questions like ‘is it good for you, to complete the sign-up process in several steps?’, ‘how should the response be to a user, who signed up for the newsletter?’, ‘how will the user get back to the page, if the CTA have taken the user to another page’ has to be taken care of.

Even though CTAs are really small in size, if used wisely and creatively, it can make amazing results in conversion. Your website will be transformed to a marketing tool.

ColorMean is one of the top digital marketing agencies in Dubai. Our services include website designing in dubai and various mobile applications. We can help u create the best website and turn your visitors to leads. Contact us now to know more about our services.

Typography In Mobile Design – Beginner’s Guide

Typography in mobile design

As we all know the use of mobile phones are rising every year. Each year new innovations are brought to the market and they are all widely accepted too. This raises the importance of typography in mobile design too. Because mobile phones are the new way of reaching out to people, typography can never be neglected. The challenges faced by mobile typography are the small sizes of mobile screens and the bright light conditions that they are used in. If used wisely, typography can be used to express ideas without being tied to the challenges listed above.

One of the crucial terms about typography is readability. It is the amount of effort a user spends to read and understand the text. A major part of usability is comprised of readability. A user will be interested in the content only if the content is readable. Otherwise it will be neglected even though how much valuable it is holding. The main components of typography are;

Font size and spacing:

The font size for mobile design should not be too small. It’s true that every mobile device is capable of zooming. But that is not something you should make them do. When the users are forced to zoom in order to read, they won’t be feeling so good about it. It will be a wise choice to use text size that is bigger than on a typical website. Other than text size, number of characters used in a line too matters.  If there are too many words in a line it will be hard to follow the lines. This will affect the reader’s rhythm of reading. Even though how big the letters are, it would still be hard to read when letters are kept too close.


Creating good contrast is very important. One of the main differences between mobile and desktop is the places at which they are used. A desktop screen will be used indoor, where the light is always controlled. But mobile phones are supposed to work in multiple lighting conditions. They will be used in the scorching sun as well as in no light conditions. Because of this reason a good contrast has to be used to increase readability. Font with light colors should not be used over background of light color; a darker color will do fine. The idea is to make the font stand out by using colors.

 Also Read: How To Use White Space Effectively In Design


Typefaces and text styles:

A single typeface with few font variants and sizes are the most preferred. While using lot of different typefaces, the app will look fragmented and clumsy. Usually, an app or brand has its own default font. Nokia Pure is the name of the font used by Nokia, Apple uses San Francisco and Google uses Roboto. Using the built-in text styles is more preferred. They will help in displaying content with maximum legibility even when expressed in ways which are visually distinct. Extra care has to be taken to keep the UI as simple as possible. The design should be clear and the navigation should be easy.


Visual hierarchy is a technique used to organize content in interfaces. This helps users to distinguish layout objects based on their physical differences. Some of those physical differences are size, color, contrast, alignment, etc. Hierarchy in mobile typography is smaller than web interfaces. Normally web interfaces are of three layers, but in mobiles it is limited to two layers. This is because of the limited screen space of mobile phones. By using just a heading and a body, a clean mobile UI design can be made which can maintain contrast and hierarchy.



The common view in print typography is than serif fonts provide better readability by helping the eyes to slide over them in horizontal direction. In fonts, as we all know the main classification is serif fonts and sans serif fonts. Serif fonts will be having small lines at the end of each stroke and sans serif fonts don’t. Lot of studies examining the practical differences between these two fonts have taken place, but the results are mostly inconclusive. No font can be called as the best font for mobile devices because the selection of font is completely based on the feel of the content that you are offering.


You would have heard this multiple times that “you should be very careful with text while designing user interface”. But the real trick is to treat text itself as UI. They say good designers treat text as content, the great ones treat text as UI. Sometimes the text will be placed over an image and there are multiple ways to do that.

The most common method is applying the text directly to the image. Before applying this technique, you have to make sure that the image in background is dark. Because the only font color which look clean in this technique is white. This white font will only be legible if the image in background is dark. While using this technique testing them in different screen size for legibility, will be a good idea. If used carefully, we can create beautiful effects with it.

Another method is to overlay the whole image. This is one of the easiest methods to place text over image. Overlay is used over images which are not dark enough; overlaying these kinds of images with translucent black makes them more acceptable and readable. This method can also be used on thumbnails and small images. The same logic is used in text-in-box method. In this method the overlay is not applied to the whole image, it’s only used around the text. So the overlay will feel like a box kept behind the text.

Blurring the background image is an alternative method used to accomplish good UI typography. By blurring the portion of the image where the text has to be placed, legibility can be achieved. The text can be placed on the blurred side of the picture to achieve this but the chances for it to move off the blurred space is high when user view through devices of different screen sizes. The method that you would have seen many times will be floor fade. A subtle fade towards black is used at the bottom of the picture. The text is written in this black space.

Generally it can be said that typography is one of the main ingredients of web designing.  Typography cannot be learned quickly, but it is a fun journey to experiment with new and strange ideas. Like the old saying ‘practise makes perfect’. This is how the best practices of mobile typography took shape through mobile apps. Keep on doing, and you will master it.

ColorMean is one of the top digital marketing and web design agency in Dubai. Our services include designing websites and mobile applications. We can help u create the best website for your needs. Contact us now to know more about our services.

How To Use White Space Effectively In Design

white space


What is white space? Well, it is one of the most vital parts of an interactive design. It is the space surrounding elements of design, enabling them to stand out. It also includes the space inside each design elements and the space between typography glyphs.

Even though the name says white, white space is not always white. It can be of any texture, pattern, color or even a background image. It is also known as negative space. A well balanced white space will subconsciously insist a person to read the content.

The balance will provide improved visual communication experience. The psychological factor about white space is the calmness it provides to the viewer, which gives them space to breath.

White space is classified into two; micro white space and macro white space. The space between design elements are called as micro white spaces and the large space between important elements and the space surrounding the design layout is called as macro white spaces.

Micro white space plays the major part in content legibility. Marginal white space surrounding paragraphs are capable of influencing the viewer’s reading speed and comprehension. Unlike micro white space, macro white space is like a container of the overall design.

One of the most successful examples of macro white space design is the home page of Google itself.

Also Read:  Best Ways To Design Sites Faster In Photoshop

From another angle, white space can be divided to active and passive. Active white space is the white space used to intensify the page structure so that the content would provide a better guidance for the user.

On the other hand, passive white space is used to improve the aesthetics of the design. This does not guide the user through a definite content order. An example would be the white space between font glyphs and paragraph lines.

Why is white space important in graphic design? Basically, whitespace is the fundamental ingredient of good design which helps to increase content legibility. When users are being able to see where they are going, they will feel comfortable and they will keep on reading.

This provides a good user experience. This also increases the interaction by preventing distractions.

Another function this offers is the ability to highlight call to actions. A way of highlighting something is by making them bigger, this can be achieved by using whitespace as well. This method is also just as effective as the other one. Whitespace is the central part in creating certain mood and look, especially luxury and sophistication.

If you refer anything associated to a luxury brand, you can see lot of white space inside them. Adding too many graphic elements will cheapen the overall look. Our brains tend to give more priority to stuff surrounded by white space, because the whitespace is giving the brain visual clues about where to look.

This feature can be used wisely to add emphasis and invoke imagination. White space makes the imagination to roam free, which can turn out to be a strong emotional response.

The white space doesn’t always points on to a specific thing, so it could turn out to be anything. Also it doesn’t matter what the mind thinks of it. The only thing that matters is, whether it is capable of making the mind think of anything.

Because it can be only done by engaging the user and if the user is engaged, we can conclude that the design succeeded in creating a good first impression. Because of all these factors, white space is not only important in graphic designing but also in documents.

White space combined with typography and photography is the sign of luxury. This technique is extensively used by cosmetic brands to express they are sophisticated, high quality and expensive. It also helps in proper organization. It has the capability of breaking content into separate pieces without lines in an attractive manner.

White spaces help users to make logical sense out of the information presented. Objects placed near to each other appear to be similar. This is one of the highly practiced principles of design. This logic is used to create logical grouping of layout elements, through margins and gutters between grids.

Two of the most familiar sites using white space very efficiently are, Google and Apple. While looking at Apple’s site, you can see most of the space is filled with white space. Other than white there will be a picture of the product and a light description explaining the details of the product.  This style is a tradition that they have been following for years.

Likewise, Google has also been using this technique for a very long time. At the time of Google’s launch, people weren’t familiar with the idea of white space and people thought that the page was not completely loaded even after the home page of google is fully loaded. Google’s homepage is something that they have retaining in same style for all these years. That is how strong white space is.

For most people, white space is a doubt. For them, this space is an opportunity to include more details or information. It’s a hard job to make people understand that this space holds more value than information.

Another problem while using white space is paper in print design projects. While leaving more white space, more space will be required to cover the content.  More space means more paper and more paper means more expense.

At times like these, it is the duty of the designer to prioritise features and content and then create a balance between content and whitespace. Maintaining ideal level of white space in designs and establishing balance will only come by practice and experience.

ColorMean is one among the leading web design company in Dubai offering various kinds of services including seo, smo, ppc, content marketing email marketing etc. Contact colormean now to know more details and to avail our valuable services.

How To Use Animations In Web Design

How to use animations in web design

The trend of moving pictures which we call animation has been on its rise even since its origin. And surprisingly its curve is still growing up through different platforms. The beauty it creates while used in a website is mesmerizing, which explains the increase in usage of animations in websites. A loading screen can be made very entertaining using motion graphics. If used properly it will have the capability to engage people and make them stick longer in the site.

While designing, the first priority should be the feel, and then comes the purpose. Both of these are crucial decisions because this decides how the viewer views the website. Every website is judged within the first three blinks of the eye. There are three common ways to use animation online:

  • State change: This is used for softer transitions. When a user have moved over a selection or clicked, this animation will reflect user’s interaction.


  • Emphasis: These are used for high consideration zones of the site, highlighting a specific peace of information or call-to-action. This will help the user to engage more.


  • Reveal: This method helps in keeping the information organized and clear. They hide information at the side or bottom of the site and they will appear when they are called.


All of these plays a crucial part in the feel the site create .Every animation used should reflect the brand’s personality. One of the best things about living in this decade is the internet. Lot of website animation tutorials can be found online. The website can be reinforced by using movements.  Smooth animations can be used in multiple ways for this purpose. Two of the most popular motion techniques are ‘Parallax’ and ‘Dolly and Zoom’.

Parallax is scroll based animation. In this technique different elements will be moving at different rates. This helps brain to separate content from ambient or supportive content. This is used to emphasis objects of high priority in a subtle way. Zoom and dolly is a style adapted from films, this refers to the movement of objects relative to a camera. Apart from these, there are much more regularly used motions. They are;

  • Easing
  • Offset and Delay
  • Parenting
  • Transformation
  • Value Change
  • Masking
  • Overlay
  • Cloning
  • Obscuration
  • Dimensionality


Website animation effects are the next thing to keep in mind. There are 12 basic principles of animation. These are from “The illusion of life: Disney animation” in 1981.

  • Squash and Stretch: This effect is used to create a sense of physical mass. Even the changes created in shape are small it is capable of making eye-catching effects’


  • Anticipation: In real life movements doesn’t happen suddenly, some sort of preparation is created just before it. Just like a person bending his knee before jumping. If this is added to every transition, the whole animation will feel more life-like.


  • Staging: Making an object in focus. Either it is done by placing the main action in the important place or by masking other elements, so the attention will be drawn to what is remaining.


  • Straight-Ahead Action and Pose-to-Pose: When every frame of an animation is draw, it is Straight-ahead action. Pose-to-pose is when a series of key-frames are defined and the intervals are filled in later.


  • Follow Through and Overlapping Action: when a moving vehicle stops it doesn’t stop its motion suddenly, the passengers will tend to move forward even after the vehicle have stopped. These details are examples of follow through and overlapping actions.


  • Slow In and Slow Out: Every movement will be robotic if they don’t have an acceleration and deceleration. This effect is used to create that feel.


  • Arc: Objects also doesn’t move in straight lines, they follow curved arcs.


  • Secondary action: A secondary action is used to enhance the primary action. An example will be the dust kicked up by a bouncing ball.


  • Timing: How long an animation takes to complete is the timing of the animation. This can be used to make objects feel heavier and add character to movements.


  • Exaggeration: It is used to make actions more dramatic.


  • Solid drawing: People are used to seeing things in three dimensional world, so rules of perspective must be followed by animations too.


  • Appeal: This is the character of the work. It is an appealing feeling created by combining details and movements altogether.


We don’t have recommendations for website animation softwares but we have a list of free and trial tools to integrate animation into your website.

  • Bounce.j – A free library that lets you create and embed animations into CSS.
  • Animatron –  A web based animation software for editing animations and creative content.
  • Animate.css –  A module that allows animation of HTML document elements using CSS.
  • CodePen – This is for front-end designers and developers. It provides a social development environment.


Lot of three dimensional animation website templates are available in the internet. Most of them are paid but you can also find free templates to let you start with something. If you are looking for some inspiring 3d website animation examples, give a google search for that too. Google have an amazing collection. If you are interested in looking at website animation tutorials, these are the basic things you need to know.

  • Input effects
  • Notification Styles
  • Motion blur Effect
  • Jump loader
  • Click impulse
  • Animated Text fills
  • Wobbly Slideshow
  • Motion Basics
  • Elastic Elements
  • Page Loading Effects
  • Responsive Transitions
  • Parallax slider


Most of the time animations are saved as GIF, CSS, SVG, WebGL or video. Animations could be as simple as an underline or a full screen video or a background image. Animation effects can help you in attracting user’s attention to the important details in your website. Animations can also be used to categorise options to improve the UX.

The idea of material design was inspired from this art of motion. In its Guidelines to Material Design Google states that motion can tell users that an object is light, heavy, flexible, and big or small. This provides a better understanding for the user. It’s all about using the right move to set the priority, so every move has to be justified. And if everything is placed correctly, just wait for the magic to happen in every eye laid on it. After all it’s just another art form.

Are you confused about animations for your website? We have professionals to help you with. We are ColorMean Creative Studios, one among the leading web design agency in Dubai. Do contact us today for further details about our services.

Best Ways To Design Sites Faster In Photoshop

Best Ways To Design Sites Faster In Photoshop

Photoshop is one of the most versatile software we have for designing. It has the most flexible tools that are best for designing websites and other media collaterals. In Photoshop, while designing a website, you can clearly see the workflow of them making it easier and productive. You have to follow some web design tips and tricks to make it work. But deadlines are real and are to be met. You did wish you had more time to design it. You wish you could make it a lot better. You often wonder about how to easily create a website faster and freely with database that is available. One of the easiest ways to do this is to have a google mobile friendly test. You can use internet tools such as Pingdom page speed to check the speed of the websites. If this is often your case, here are a few best ways to design websites a lot better, easier and faster in Photoshop.

Organize your files

Organizing your files in a way you can find out where they are is one of the basic ways to get your work done faster. Being organized helps you in getting to know where you can find things. When you have things organized, it is not about keeping things in a place, it is about knowing where you have kept the things you would want to finish a project. This way you save up on time looking up for things you would need. This way you work faster and easier.

Organize your layers

Organizing things inside the Photoshop is as important as organizing them outside of it. by organizing the different layers you use in Photoshop, you make it lot easier for you as well for a different designer to grab hold of a layer and modify it. Giving general headings like ‘header’, ‘footer’, ‘menu section’ etc can make it easier for anyone to identify them and make any necessary changes in the design. In this way you can navigate files through Photoshop.

Make use of the Undo option

You make a small mistake in your design and that is when you realize the power of the Undo button. It erases the latest modification that you have done and brings the design back to the previous version of design. When you make a mistake, it is better to undo it than to try to fix it. Fixing it may require a lot of steps while undoing it and redoing it requires less of time and steps. Undoing multiple steps can eventually take you back to the original design. To undo multiple times, click Alt + Ctrl + Z.

Also Read: Impact Of Website Design On Sales And Conversions

Use Eyedropper tool

Colors are the basis of a website. When colors repeat and if they should be done without a mistake, it can become a tedious job to do it with the correct shades. It is at this point that you use an eyedropper tool. It becomes useful when you have to pick up a shade and use it any other place. If you like a particular color that you would want to use again, you can pick it up with an eyedropper tool. This way, getting a shade of color become much easier and faster.

Know the keyboard shortcuts

For all the functions you perform on Photoshop, there are equivalent shortcuts for it. These shortcuts are big time savers. Learn from the mostly used tools. This way you get accustomed to use the keyboard shortcuts for these functions. They save time that you can utilize to make your designs bigger and better. There are also many sites that guide you on what shortcuts to use for what functions. Follow them and a major part of your time will be saved.

Create style guides and follow it

Once you create a layout or a design framework that you will be using pretty frequently, save it as a style guide in the Photoshop. This way you will be saved from a lot of work of recreating the framework or the design from the scratch for the new project. This also saves you truckloads of time in designing things for your website.

Making use of CC libraries

CC library is one of the most useful tools in Photoshop. You get all your design necessities in the CC library. It is also easy to collaborate with other artists. It is done with just a click of the mouse. You do not have to go a long way to lend a new perspective to your work. Your works will have a touch of collaborations without much of an effort from your side.

Website designs are much easier when done in Photoshop. There are tricks and tricks to do it easier and faster in Photoshop. So here are some of the best ways to do it by ColorMean Creative Studios, one among the leading web design agency in Dubai. Do contact us today for further details about our services.

Top Mistakes To Be Avoided By Every UX Designers

Top Mistakes To Be Avoided By Every UX Designers

When you start off in the design and internet media industry, it is very easy to forget the end game that you will have to face. In an industry that people look up to and is updated about on a daily basis, the method is as important as the end result that you are looking for. Having a bad design, having some content out of the loop or an animation that doesn’t work properly are some of the design problems. Design is indeed a very important thing and it is going to be the primary thing to take at hand. A designer should keep in mind some UX design elements while designing.

So here are a few mistakes every designer does when they make a UX website. These mistakes should be corrected.

Wrong Typography

Wrong typography can drag you down a long way as it can hamper the way people see the content or the design you have worked out. Wrong typography can also sometimes miscommunicate things that you will want to communicate. It can backfire very badly on your brand image as well as the things you may want to communicate.  The trick is never to use 2 or 3 different font families at a time. It can thoroughly confuse people and it can also look bad aesthetically. A balance in terms of designs and fonts are always preferred by people.

Match the feel and look of font with the designs and concepts you use. It shouldn’t be jarring and shouldn’t be an eyesore when the customers look at the design and concept. The thickness and the contrasts of the font matters when you use it on the top of an image. The font as well as the image must be deciphered by the clients as well as the customer. Even with nothing so major to look for, a type or a font must be readable and they must be easily recognizable. Always test your typography on different screen sizes and devices to check that they are decipherable in all the possible ways. This is important for enterprise application UX.

Not optimizing a design for mobile

Mobile optimization is an important task. Websites are mobile optimized for the best view of these websites from the devices. Failing to do them can be a very costly mistake. It can cost them several clients. Always make sure your website is workable on a mobile device. The buttons and design and visual elements that you have worked out on the desktop must appear on the mobile site too and they must be functional. Always have a test of your website on a mobile device so that you can have a final run through to check if things are at place and are in the desired shape and feature. This is a common design problem in everyday life of everyone.

Not using enough white space

White space is a designer’s god sent gift. White space not only declutters your design but it also makes sure that your designs have the space to breathe. It works as a partition for the designs and they can be used to neatly stack your design for people to look at with rapt attention. Playing with margins, designs and other elements can be a hide and seek with white space. Adjusting the size of various design element in order to give priority as well as space for main elements will work fine and will also be a great step towards design hierarchy.

 Using too many effects

It is not a grave mistake if you would want to spruce up our website a little bit. But it can become a fatal and costly one if you put in multiple effects that will eventually ruin the design and its user experience. The effects can go haywire when you put them in different devices. Different devices may showcase these different effects in various ways.  So if an effect doesn’t go well within a device, never try having that as it may backfire in the optimization of the website.

Also Read: Impact Of Website Design On Sales And Conversions

Using too much colors

Colors are the life of a website. Yes, but using them extensively can be a bit extravagant. You may actually end up losing the real purpose of the website in this process. Colors can be distractive and it can take the focus from what the website has been built for actually. 93% of people look at the visual appearance of a product while 84.7% of people look at the colors used on the product as well as for the product to determine whether to buy it or not. Based on these researched, it is said that the usage of much colors can backfire more than making it attractive and good to look at.

Not conducting usability test

After you have setup a website, it is very important to check its usability factor. There are many usability tests that you can perform on these websites to check the user experience they give to your customers. This way you can make sure that you iron out all the last minute problems and set right all the design flaws you might have overlooked.

For websites that elevates you to top, contact Color Mean Creative Studios, one among the leading creative web design dubai company.

Building websites that are a feast to your eyes and senses are really important to today’s world of digitization. It makes you stand out from the crowd.

Do contact us today for further details about our services.


An Ultimate Guide On Color Theory To Designers

Ultimate guide on color theory to designers

It is colors that bring our boring life to action. Colors play a very important part in our life as well as careers. Through our everyday encounters we are pretty sure that colors are much more than what we see. It has this magic power to transform us in an instant – like magic. Color theory can decipher the emotions we have. Seeing a calm blue can quieten us in a chaotic day, a baby pink can make us coo cutely when we were screaming a minute ago and a red can fill us with hunger pangs just after a full size meal.

We must admit that there is a sociology and psychology behind every color. It is impossible for a designer to crack all of them. Here in this article, we talk about color theory for designers and are trying to decipher a very few of them.

Color is Sociology

As said every color has a meaning and psyche much like we humans. It is a color theory art. Colors can be used to convey a meaning or it can be used to contort a meaning. When you are designing for an international audience, always research on what your color pallet means to the audience there. The colors you use may have different meanings and implication in the minds of your target audience. You will have to know what each color means for the country you are designing for.

For example, in the Western countries, the color red signifies danger, love, passion etc. in East Asian countries, the same red means celebrations, festivities, happiness and long life. For Celtics, the red signifies death. Of all for Russians it means Communism!

Also read: Top 11 Tips About Graphic Designing

So between every country there can be vast difference when it comes to meanings for colors. Let us look at some meanings of colors in Indian context. In Asian countries, the color black is associated with everything dark and negative. Dark symbolizes evil and is considered highly inauspicious. But in western world, black means luxury and richness. Black is considered premium.

White isn’t considered a color in Indian context. It is absence of any color. White is associated with anything sober or death. It is the only color that widows can wear and is considered deemed for any death in the family. White is associated with sadness and numbness. White also signifies purity in many countries. It is also considered to convey calmness.

Total opposite to white is the color red. It is color of festivity and also all things destructive too.  Red is also a color of festivity, happiness and fertility. A bride is always decked in bright hues of red during her wedding. So red is also auspicious. red also means danger in many countries. it signifies bloodshed and violence. red is also a sign of warning.

It a science too!

As much as colors are subjective, colors are also scientific. It is contrary but colors are subjective and scientific at the same time. Scientifically it is said that colors can affect the behaviour and attitudes of a person very easily.

A colour can definitely push you into a emotional turmoil or it can pull you out of one too. Some of the types of colours that can be categorized scientifically are given below.

Pures – Colours that are used in solids in a design that gives a summery, happy and energetic vibe to it.  For example – Orange, red, yellow etc.

Tints – When colors are mixed with white, they give out a calm and soft feel to the whole setting. It renders a tender and delicate feel to the whole design. They also come in with a dose of feminity.

Shades – shades are colors with a hint of black in them. It gives them a mysterious and darker look. This gives them an evil perception.

Design for diversity

Diversity is the key to any website.  Create the website as diverse as it can be. Design keeping in mind the cultural diversity in the target audience. Every country will have a different cultural psychology regarding colors. Your website must cater to all of it in a neutral manner.

Colours lend us life. It is colors that keeps us going in this dreary world. Some colors let us live, others haunt and yet others worsen us. So here a few color theory tips from Color Mean Creative Studio, a web design company in Dubai. We hope this proves useful to you and do contact us today for further details about our services.


Impact Of Website Design On Sales And Conversions


Website design plays one of the most important part in sales and conversions. A delay in the loading of websites or any other glitch in the website will affect the sales and conversions. A well designed website can be an asset when it comes to sales and conversions in the business. So let’s see what are all the elements in website design that impact the sales and conversions that happens in a particular website. Some of them are listed below.

Style, perception and first impression of a website

The style of the website that you have, the perceptions that it gives your customers or your target audience and the general first impression that people get when they enter your website are the most important thing that comes in the mind when the impact of website design on sales and conversions are considered.

Navigations on the website

Website navigations are very important. Websites with navigations that work really well are again an asset to the business as well as the website.  Setting up a clean navigation for your website is a task and you will be able to pull up a lot of sales and conversions in the business. A user friendly navigation with minimalistic choices will take your business a long way.

Typography and readability on the website

A website that is clean and is easy to read is a boon in the time of this chaotic websites. Typography and neat fonts are a real blessing and one can be sure of the flow of traffic when it comes to these facts. Neat typography and fonts tend to attract people. Being clear about what is written or what is depicted is a real put on for readers and customers.

Attractive content

Not just the fonts but when the content is also attractive the sales and conversions are affected and is impacted in a positive way. Content that people can read and understand clearly are a boon. You and your business can go a long way with it. This is especially important for an e-business as they thrive on sales and conversions for their business success.

Using compelling language

Using language that compels or propels people to take action in your website works really fine. Compelling languages can be a big thing. It can make people look through a website and it can also be compelling to have a go through the website as well as business.

Keep paragraphs short

Keep the paragraphs short in websites. People do not have any liking when it comes to long paragraphs in them. They are a major put off when it comes to websites.

Include relevant call to actions

Call to actions are very important when it comes to websites. They are the most useful thing in a website. They initiate the action in a website and they also compel you for actions. You can always be sure that call to actions will have an impact on the sales and conversions of a website’s business.

These are all the small impacts that website design has on sales and conversion inflow of a website. There are many more impacts of designs on a website. But as these are the main ones that affect, they are jotted down in this blog!

The replies that comes with a website query is what takes the business forward. Sales and conversions thrive in and it is then that the business flourishes. For that to happen you need a sound web design. So why doubt when you can approach Color Mean Creative Studio, web design company in Dubai. Contact us today for further details.

Latest Web Design Tips and Tricks For 2018


Current trends

By the end of 2016, we saw a huge change in website designs as well as the user experiences in the net. Apps like Pokémon Go had blurred the line between virtual world and real world. With all these developments and trends now it is all the more important as to how we react and behave when it comes to browsing websites. When it came to 2017 designers were asked to create designs that were time-saving and that were personalized than ever before.

So we have a few tips for web design under our sleeves. As is the case of any new year, 2018 too brings with it a truck load of trends in designs, lifestyle and fashion. There are also a bunch of design trends that comes in website designs. Smart and better UX is very important. These are some of the cool trends and tricks for designers.

Long Form Content

People tend to look for long contents in the website. Scrolling pages are a thing of this trend. While this trend is great for Search Engine Optimization, content that are really long or ones that extend below the fold tends to pose a unique challenge for the UI designers.

Full-Screen Video

While words are very much powerful, videos are the trend now. Videos tell an impactful story right in your monitor without you needing to move a finger. People get to drive their point home easily when it comes to videos. The newest trend that is going on is a full monitor video that covers up your entire monitor.

Also Read:  How To Promote Your Brand Using Video Content


Whether you have a long content or you have videos or pictures, typography will have the centre stage on a website in 2018. Minimalistic and artistic at the same time, we are sure we will be able to spot quite a lot of typography in 2018. They drive the point home artistically and creatively. Actually this is one of the main web design tips for beginners.


The push for personalization in 2017 had led to a huge expectation among people to deliver something apart from Apple. In 2018 you can expect a lot of colors that will keep you fascinated and happy. Vivid colors are bound to be the thing in 2018. Using them in gradients are the rising trend as of 2018.


Illustrations can tell a different story altogether to people around. They can be minimalistic or elaborate, serious or playful, overdone or underdone – your choice. They are a pretty flexible visual element that can be used in various possible ways. Best thing – they can be even animated!

Cards still rule the roost

2017 has made us familiar with cards. But in 2018 they are to be more popular. Cards are perfect for small screens and can be effective when it comes to conveying a lot of information in small space. They also make it all the more effortless to design for mobile devices. Cards are the ones we are going to see more often in 2018.

No hard and fast rules

By the end of 2016 many websites had started thinking and designing out of box. They began thinking outside the grid when it came to the designs, experience and interface. The quirkier the idea, the better the reach – this is the anthem of designers. And by the looks of it the trend isn’t going anywhere in 2018 too.

Also Read:  All You Need to Know About Responsive Web Design

Need for collaborations

Earlier a website was just a product of designers and developers. But now when it comes to long content, you need collaboration with writers, for typography you need designers etc. tjis is an effective website design tip for small scale businesses. A need for more creative collaborations have been opened, this is the new trend in 2018 – where creators, writers, designers, marketers collaborate for a much better web experience.

These are the trends that are in vogue in 2018. These are some of them and there are going to be many more as we sail through the year. These may be the trends but no rule as in you should comply them hear your heart out and design!

Website designing is a very novel and very innovative area of creativity. There are always emerging trends that will rule the internet for a while. To follow these trends and to make them your biggest strength, approach ColorMean Creative Studio, branding and web design agency in Dubai. Contact us today for further details.


Most Essential Elements For A Better UX Design

Some people believe that a success of a website is because of the mere luck of the creator. Yes, a website needs a lot of luck to be successful. But you need to be intelligent too to be successful. Especially for a successful website, a smart and better UX is very important. User experience is very important when it comes to a website. So, responsive web design has a great importance now. After all it is for these users that we make these websites.

So what is user experience? Simply putting it, User experience means the satisfaction a person gets when they use a website. It can include the clarity of the layout, the ease of use and other security reasons.

User experience isn’t all that we see in this surface level definition. User experience has the ability to affect all the aspects of the website from its success to usability. It is also an idea that you can influence and affect the website interactions and experience through thorough planning and research.

So when it comes to elements that constitute to make a better user experience design is very tricky. When it comes to a UX it depends on many matter whether the UX becomes successful or not.  It has a framework that works with a common template and there are a few points that are essential for a successful UX experience of a website.


Adding value to the services and expectations of your website is one of the essentials of a UX of a is very important when it comes to maintaining a very firm customer base. It is an intersection of services and products you offer. You should also understand the value of your web presence. Be sure that the value of the user you serve is as same as the intended value of yourself.

Also read: How To Promote Your Brand Using Video Content


Usability is one of the main principle of UX. If a website is not user friendly, no one is going to care a dime about it. Usability is the prime reason why a UX becomes so successful. It helps people connect with what is inside in a website. When a website connects with people, it becomes successful only because of the quality of UX.


Adapting to the device or be it any situation is a very high ranking ability in humans as well as a website. Adaptability is the amount of ease your new as well as old users find in coming back to your website – the navigation, the presentation and the basic interface. When a user who was accessing your site in PC decides to change it to mobile. Your user experience increases when they can view the website in the same layout as it was in PC. They feel a lot more connected to you and vice versa.


As for humans as well as a website desirability and the desire quotient is much important. The attraction you will have towards certain websites are not as same as the vibes you have for the other websites. User interface as well as user experience plays an important part in the desirability of a website. A modern user interface is enough to ignite that desirability in people’s mind with regards to websites.

Some of other things one needs to take care when it comes to UX are:

The first impression

The first impression that you create on people are very important. When people enter into your website, they need to be impressed – by the content, the presentation, the layout etc.

A system to bring back lost viewers

A drill wherein people who have stopped coming to your site are intimidated and wants to come back. Every website wants such a system in place.    

Credibility and customer satisfaction

Credibility is one of the most important element in a website. Credibility needs to be intact for business to grow up. If you are not credible no business is gonna work out. Customer satisfaction is also very important for business and other things too.

Websites are very important for a business in these days. A business that doesn’t have a website is considered obsolete. And now just any website isn’t working, a one with good user interface as well as experience is what works. For such ‘this generation’ website, contact us – ColorMean Creative Studio, a branding and web design agency in Dubai.

All You Need to Know About Responsive Web Design


Responsive web designs are a novel take on web designing. It provides an optimal view and maximum interaction from the viewer’s side.  It provides for an easy reading and requires no resizing in browsers. There is also no need of horizontal scrolling in the device.

Nowadays people browse a website from various devices like mobiles, laptops, tablets, notebooks etc. that make use of different platforms like android, iOS, windows etc. Also various digital marketing strategies are gaining prominence. A responsive website designs itself automatically to the window you browse giving you an optimal view in any device you browse. This can be a huge edge when it comes to the traffic as most of us tend to flip websites when they do not appear good on either the mobile or laptop screen.

On days when people are on the go and would need to browse on the go, responsive websites prove to be the exact thing they would need. Turning your websites into responsive has become a mere necessity as the total internet traffic is half consumed by mobile traffic. Some of the facts about responsive web designing are listed here and is sure to interest you.

  • Google prefers responsive sites

Google is one of the biggest search engines, plays an important role in making or breaking a website and renders a definition to responsive website. Listing in Google search is considered a success for websites. Websites, when listed in the first set in Google, will a mass great search traffic. These websites will have a huge viewership as it is sort of considered prestigious to be listed by google. This is done with the help of a few templates and algorithms by Google.

  • Fast loading of a website

When a website turns responsive, it loads fastly in a mobile device too, which is usually tested by a responsive web tester. As the search traffic is now greater on other devices instead of desktops, turning responsive is very important to keep with the search traffic. Thus the websites turning responsive is very important for your website to be successful.

  • Mobile searches

People nowadays rarely browse on desktops. They always browse on the go with their mobile devices. Websites that look good on mobiles garner more viewers and are slightly more popular than their counterparts without responsive websites. The framework of a working responsive website is thus.

  • Improved UX

When a website has turned responsive, its user experience also improves. This is one of the best practices of a responsive website. As user experience is a very important factor, turning responsive can be more than important for you and your company. User experience can take your website and your company to heights that you never imagined. This is one of the best examples of how a responsive website can be good for your business.

  • High bounce rate

As a website doesn’t load correctly on a mobile device, one is tempted to change the website immediately. This is one of the basic reasons for turning responsive. So turning responsive not only increases our visual appeal but it also increases the viewership and also the potential visitors of the site. Adaptive web designing can also be tried to decrease the bounce rate in websites.

  • Available in all devices

Websites that you have so painstakingly developed will go for a toss when someone sees it in a mobile screen. The images, texts and other mock-ups will surely be disoriented when you see it in the mobile device. That is a pure waste of talent & money. So it is better to change to responsive website for the artist as well as the company. At least you will know that people see your work as you want them to see it!

  • Keeps your website looking good

You would have designed your website keeping in mind a desktop. Just because people see it in different devices, you do not need to compromise on the aesthetic appeal of your website. That is where a responsive website helps you. It optimizes your website for any device, any resolution.

  • Responsive websites yield for SEO services

Search engine optimizations are the things of today. So when they say a responsive website yields more easily for an SEO service, it is sure worth changing into a responsive website.

Also Read: Top SEO Secrets You Probably Never Knew And Wish To Know

  • Easy management

Maintaining a desktop website and a mobile version of it is a double work. You will have to maintain the websites separately and that may sometimes become an added burden for everyone. That is why you can turn your website responsive and save yourself from all that hard work. This is one of the most useful advantages of a responsive website.

At Color Mean, we make all our websites responsive and make sure that they are compatible in almost all devices, browsers and platforms. Being one among the top web design company in Dubai, we make sure your website looks good in all type of screens and that people find it more attractive.