Designing is purely the work of creativity. Creativity has no rules and so when it comes to designing anything, it doesn’t have any cut and dried rule. You can’t ask creativity to follow any particular rule or order. But however as is the case of any art that evolves, designing too has got few rules that people seldom dare to break. However, nowadays people are encouraged to break rules or at least explore them to create magic through their designs. Responsive web designs also gained prominence nowadays.
However one of the most common thing a designer will always design is a logo. So there are a few rules when it comes to designing logos. These are some rules and regulations that you should follow if you would want to come up with a decent logo. So what makes a good logo design? They are listed below.
Logo is an identity of your business. Your logo needs to be like you and your business – unique. Uniqueness is a quality that people look at for you. Imitation someone’s logo can backfire immediately. You are actually giving away the identity of your business to someone when you imitate their logo.
Many people do not actually get the real meaning of this word Timeless. Being a timeless logo doesn’t mean you are not allowed to change it or that you will have to predict what will work in the coming years and then incorporate it in the logo made.
Being timeless simply means being neutral and not indulging in the time’s trends when it comes to logos. Trends keep changing all the time. From season to season, trends keep shifting. So when it comes to logo, not succumbing to them can do you real good.
Classy, decent logos can always strike a chord with people. Apart from filters and other gimmicks when a logo is accepted as it is, it is the biggest happiness. Gimmicks probably would work for a given time. But it may not be the case as of long term efficiency. Gimmicks may actually give away the quality of your work.
When it is a company, you would want to paste your logo on everything – your promotions, your office walls, stationeries etc. for this to happen the logo must be very versatile. It must be adaptable to all these scenarios. You must also have a black and white version of your logo for the usage in various promotion and advertisement purposes. There are also standard logo sizes that needs to be followed for adaptability of the logo designed.
The logo must be very scalable and people must be able to recognize your logo even when it is half an inch size. There mustn’t be scrawny writing as it can’t be deciphered in the half an inch space. You will have to blow it up to really huge size and also to a very small space as tiny as a postage stamp. I all depends upon the logo design size in photoshop. So to be good when scaled is another important factor when it comes to logos.
Color is secondary
Colors of a logo should always come secondary as it shouldn’t be the dominating factor in the logo. If such is the cse, as said in the scalability issue, the relevance of the logo may be lost when it is scaled or made into a black and white version. A success of the logo should never be based on its colors and that means your logo is standing on a rather shaky foundation.
Aspect Ratio of a logo
Aspect ratio is the height and width of the logo compared to the canvas it is on that is standard logo size for print. You wouldn’t want a too tall or a too wide logo as it may not be aesthetically good. A square logo is what works the best aesthetically. And design elements poking out of the basic shape of the logo can also affect the amount of space the logo takes up on a page as it should also be logical as well as economical.
But all these are the case of creativity and as we said earlier creativity has no rules and cannot be bound by any rules. At times to get a good logo that can go places, you may have to break every rule said above. So it cannot be always said that these rules should be followed. They are the common ones but if they needs to be broken they need to be broken.
Logos are very important part of any business. A logo in place saves a lot of money as well as hardwork. Besides logo is also a part of your brand identity. For logos that people can relate to and identify you with, approach ColorMean Creative Studio, branding and web design agency in Dubai. Contact us today for further details.