Technology and trends keep changing day by day. It fastly reflects on human lifestyle. Nowadays, People spending more time on the internet for their daily habits. They are up to date with the trends. Technology changed not only the human but also the whole world.
Now the marketing strategy totally digitalized. The best social media management apps like TweetDeck (twitter), Hubspot, Facebook etc become a crucial component of successful marketing strategy today. People depending more on the internet (online marketing) for their shopping. The world of Social media marketing totally changes the shopping behavior of common people. Let’s know some of the latest trends in social media marketing 2018
Content creation and marketing
For social media marketing strategy, content has a major role. Earlier days the companies find a content writer from outside to write content for their social channel. But the situation totally changed, demands for social media in digitalized marketing increasing day by day. As a result, all companies start to find their own employees to focus on content creation.
Video Content- The Visual experience
Now consumers have more interest to watch a video rather than a reading process that is why they prefer video content to know more about their product. Expert content writers always try to include video content when they writing contents about products through social channels. They know well that video will attract them more rather than the text.
Video content must include brand image and all about the products like its features, functions, how it will be useful for shoppers etc. Otherwise, it will be useless and worthless. Actually, The Video content must provide a nice visual experience to customers and should catch their attention.
Content from user-side
The major target of marketers is their consumers and their main aim is user satisfaction. Any product will reach its destination only it contains numerous amount of consumers or followers support to promote their products or brand. In order to know the customer taste (user choice) many companies are utilizing user-generated content on their social media channels to better attract their followers.
User-generated content means asking directly to users or followers to wear the products(eg- specs, cloth….like wearing materials) and send the image. So that we can select best from the picture sends by the followers and publish in our page by giving importance to the follower who submitted them. It’s a great idea to increase followers because the selected followers will be surprised and tell others to follow the specific company page….in this way we can increase our company reputation.
Stories better than Posts
Publishing stories in social channels like facebook,Instagram etc..became a fashion trend rather than posting content. Marketers and content strategist should utilize this strategy and make customers the hero of the story to promote their brand.
Today people were very busy. They have no time to read every posting content in their social accounts. But they have the interest to look stories because it should take only a few seconds. So publishing stories in all your social accounts about your products will be an asset to increase your followers.
The brand partnership is one of the new social media platforms 2018 use to catch user attention and increase followers. It is less expensive and an effective customer engagement strategy. Before implementing brand partnership we want to keep in mind that the user whom we are select for partnership should contain a bright message and a large number of followers and effectively attract the community they post in. Then only we can improve our reputation and promote our brand through them…Actually, through partnership, we are trying to utilize partner followers to get part with our brand growth.
Live content-A real-time fantasy
Live content is a best attractive social media trends for business to catch user attention. It is the most fantastic real-time fantasy telecasting to followers. Surely, It will be a more interesting experience for user to see a live show on real people using their favorite brand.
Live content helps us to get the feedback fastly from the customers through their comments. So it providing a space for the modification and improvements for products and help us to understand what actually our customer needs.
Individual Conversation is another tricky content strategy to catch customer attention. It is the conversation that making with our followers through comments on content posting on social channels.
Communicating individually make user feel that they are special to us. It makes them get motivated about our brand and also effectively impress with our content. It is the best way to create brand loyalty and to convert followers into payable customers.
You always follow up your followers in each second through all your social accounts then only you can survive this digitalized world. Day by day customers trends, their needs, taste all are changing….so it is important that we want to follow them in our every breath to succeed today.
Maybe Follow up be a simple task for marketers and content strategist because now there are many techniques available on social media to measure which posts receive the most engagement like Instagram analytics tool. But when you take it in a lazy task it will badly affect all your Social media marketing strategy.
Social channels are the hero in Digitalized marketing story. Utilize the above mentioned digital media trends 2018 in most effective way to build your Social media marketing. It is the simplest and easiest way to increase your customers and income without giving much pressure to your budget.